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RETHINKING RETAIL: WALK THIS WAY
PUBLISHED BY TSW FEATURED IN GEORGIA TREND MAGAZINE

Shopping is increasingly pedestrian-oriented as enclosed malls are being eclipsed by mixed-use communities and open-air lifestyle centers, with more greenspace and less pavement.

Bonnie and Cliff Flood found a new home in Vickery, the new Hedgewood Properties mixed use community in Forsyth County that has won accolades for its walkable blend homes, parks, paths and shops.

As This development and variety of other new developments indicate, shopping in Georgia is changing more dramatically that it has since Lenox Square opened in 1959.  The once dominat regional enclosed shopping malls are being eclipsed by pedestrian oriented, walkable centers - ofen mixed use, ofen open air and always user-friendly.

"I believe the large shopping mall we are used to seeing is less attractive than it used to be," says Jim Durret, executive director of the Atlanta-based nonprofit Livable Communities Coalition.
"There is a desire for a more walkable, pleasant, even outdoor shopping mall.  The big regional mall is losing ground to more of a lifestyle center."

The term lifestyle center is very much in vogue.  Durret says such a palace is not necessarily mixed use, but designed to create more of aq main street experience with walking paths, public sapace and trees, landscaping and gathering areas between parking areas.  The big difference is the decline of the dominance of the automovile.  Cars are there, sure; but there's a lot less pavement.

The design is being driven by practical forces:  traffic congestion, gasoline prices and increasing appeal of new urbanism.  " a lot of people realize now the importance of having housing and retail opportunities closer together," Durret Says.  "When the pain of changing is less than the pain of staying the same, we change."
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